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Uganda Airlines spends Shs 120m on 'promotional' flight

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The inaugural flight of Uganda Airlines cost the company at least Shs 120 million, officials have revealed. 

The airline, on Tuesday, made its inaugural flight to Jomo Kenyatta International Airport (JKIA) with 74 passengers on board. Among them were three cabinet officials led by the minister for Works and Transport Monica Ntege Azuba, Uganda Airlines and Uganda Civil Aviation officials, tour operators, celebrities and journalists.   

The crew had four hostesses and two pilots. Upon arrival at JKIA, the officials were welcomed by the Ugandan High Commissioner Phibby Awere Otaala and Jonny Andersen the managing director and chief executive officer of Kenya Airports Authority who thanked Uganda for the revival of the airlines.   

A return journey from JKIA costs up to $ 440 (about Shs 1.62 million), according to the recently advertised rates. Jennifer Bamutulaki Musiime, the marketing and commercial director of Uganda Airlines says that the offer to several officials, celebrities and business operators across the country was a way to market the airline to all the people across the region.   

He says that the airline spent Shs 120 million for all the passengers on board the maiden flight. Bombardier says although the CRJ-900 is a 76 carrier. It estimates that at $1.8 a gallon and a 500nm sector, the CRJ-900 has a unit cost of 10 cents. 

For instance, Geoffrey Kubinga, a manager at Emirates, an airline company says it requires between 7,000 and 12,000 litres of fuel to operate a medium-sized aircraft like a Bombardier CRJ 900 from Entebbe to Kenya.   

A handwritten boarding pass drew criticism on social media about the preparedness of the company to handle commercial flights. The maiden commercial flight for the airline company is expected tomorrow August 28 at 6.00 am.
 

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